Billions BLR-896 is a high-quality rutile type TiO₂ pigment produced by the chloride process and optimized with alumina/silica treatments, providing excellent hiding power, whiteness, dispersion, and weathering durability. It is particularly designed for coatings applications (such as industrial, exterior, automotive). If your formulation or application requires strong optical properties and weather resistance, BLR-896 is a good choice. ParameterValueTest MethodTiO2 content92%XRFInorganic coatingAlumina, Silica—Organic treatmentPresent—Moisture when packed*0.5% maxISO 787-2Bulk density (tamped)1.2g/cm3ISO 787-11Oil absorption18g/100gISO 787-5pH8.0ISO 787-9Specific gravity4.0g/cm3ISO 787-10ISO 591 classificationR2—CAS number13463-67-7—Color indexPigment White 6— Main Features of Billions BLR-896 High Hiding Power. This product provides outstanding opacity, effectively covering the color of substrates. Even with a low dosage, it achieves excellent coverage, making it especially suitable for industrial coatings and plastic products.Excellent Optical Properties. BLR-896 offers high whiteness and brightness, giving coatings or plastic products a clean and bright appearance, significantly enhancing their visual quality.Good Dispersibility. With aluminum and silica surface treatment combined with organic treatment, this product exhibits excellent dispersibility in both water-based and solvent-based systems. It wets quickly and disperses evenly without agglomeration, which helps improve production efficiency and coating quality.Outstanding Weather Resistance. Due to its special surface treatment, BLR-896 titanium dioxide has strong resistance to ultraviolet aging. It maintains whiteness and gloss in outdoor environments over long periods, without yellowing or chalking, making it ideal for long-term exposure applications.Moderate Blue Undertone. Titanium dioxide BLR-896 has a slight blue undertone, which helps neutralize yellowish tones when formulating coatings or plastics. This enhances the clarity and cool white effect of the finished products, particularly in high-gloss white or light-colored systems. Typical Applications Industrial Coatings: Suitable for coatings on metal, wood, and plastic substrates, providing excellent hiding power and weather resistance.Architectural Coatings: Used in exterior wall coatings, offering long-term color retention and durability.Automotive Coatings: Applied in OEM and refinish automotive paints, delivering high gloss and lasting performance.Plastic Products: Used for plastic coloration, offering high whiteness and good dispersibility. Packaging & Storage Packaging Specifications: Standard packaging is 25 kg per bag, using moisture-proof kraft paper bags with an inner PE liner, reinforced with pallet stretch wrapping.Storage Requirements: Store in a cool, dry place, away from moisture and high temperatures. Shelf life is 12 months under proper storage conditions.Transportation Requirements: Protect from direct sunlight and rain during transport, and avoid damage to the packaging. Your Name * Your Email * Your Phone * Your Country Your Message *